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Back in the late 1990's, Imanol Arrizabalaga, in an attempt to advance the world of bodyboarding, created the Pride brand. Today, it has become a leader in the industry, providing high-performance products to professionals and amateurs. The brand has sparked the interest of young and talented athletes, who form todays Pride Team and inspire their newest collections. With its values of excellence, Pride is committed to create products adapted to your type of ride, whatever it may be.

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