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Debbie Colwell, owner, originally got her feet wet in the bodyboarding industry with Tom Morey at Morey Boogie in 1976. She honed her skills building bodyboards, along with the Mike Doyle soft surfboards. She created Custom X in 1987 and later joined forces with Dave Cunniff and Ron Norick in 1993 to form Superior Foam Products, Inc. Today, Debbie solely runs the day to day operations with the help of top shaper Pete Anaya, and JoJo Schmidt. Just as in the beginning, Custom X continues to take pride in providing its customers the highest quality products in the industry.

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