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  • Vertra John John Florence SPF 38 Ehukai Beige Face Stick

    Born in Hawaii and raised right on the sandy shores of Ehukai Beach Park, home to the world famous Banzai Pipeline, World Champion surfer John John Florence is no stranger to proper sun protection. For his signature products, John was personally involved in every step of the process. From research and development in the water to choosing pigments and active ingredients. John John’s strong resolve in protecting the environment has been diligently implemented into products which are all Broad Spectrum, Oxybenzone and Octinoxate Free, Reef Safe, and Paraben Free. The JJF Series provides the ultimate in Water Resistant, head-to-toe protection against the sun.

    • SPF38
    • Mineral Based
    • Broad Spectrum
    • Water Resistant (80 minutes)
    • Reef Safe (oxybenzone and octinoxate free)
    • Paraben Free
    • Smooth, non-greasy application
    • Color: “Ehukai Beige”
    • Visible “Ehukai Beige” barrier on the skin, so you know that your are covered and protected
    • Small form factor that is lightweight and securely closes
    • Designed, formulated and manufactured to the highest sunscreen and cosmetic industry standards
    • Non-Nano Particle
    • Kid Safe (Children under 6 months of age: ask a doctor prior to using)
    • Made in Japan
    • .39 OZ

    Non-Nano Particles

    All Vertra Products are mineral based sunscreens with “non-nanotized” zinc oxide or titanium dioxide. Non-nanotized means the ingredients are 100 nanometers in diameter or more. Studies show these larger particles to be safer for coral reefs than their chemical counterparts, which are typically under 100 nanometers. A nanometer reading below 100 is considered microscopic and is more easily absorbed by reef and marine life creating disruption.

    Vertra’s non-nano particles allow us to offer the most effective UVA & UVB broad spectrum protection, while still being safe for reef environments.

    Reef Safe

    All Vertra Sunscreen ingredients are Reef Safe. Our sunscreen products do not contain any Oxybenzone or Octinoxate.

    Hawaii has set a ground breaking legislative ban on the selling of any sunscreens that contain Oxybenzone and Octinoxate. Key West Florida has now followed with a similar ban.

    Many Common Sunscreens May Harm Coral. Here’s What To Use Instead: NPR

    Impacts of Sunscreens on Our Coral Reefs – National Park Service.

    Broad Spectrum

    Optimum “Broad Spectrum” protection against skin damaging UVA rays and skin burning UVB rays.

    UVA rays can prematurely age your skin, causing wrinkling and age spots.
    UVB rays can burn your skin.
    Too much exposure to UVA or UVB rays can cause skin cancer.
    Vertra provides Broad Spectrum protection and protects the skin from all UV light.

    Water Resistant

    All Vertra products are tested to the industry maximum.
    There are (40 Minutes) and (80 Minutes) “Water Resistant” sunscreens per the FDA and their required testing.

    Per the FDA: “People should also be aware that no sunscreens are “waterproof.”
    All sunscreens eventually wash off.

    The SPF number that appears on our products is the SPF protection level AFTER subjects have been exposed to 80 minutes of water immersion or sweating.

    Alcohol Free-  All Vertra Products with this icon are alcohol free.

    Paraben Free- All Vertra Products are Paraben Free.

    Cruelty Free- All Vertra Products are Cruelty Free with no animal testing.

    The Skin Cancer Foundation is recognized as the international, educational leader to the public and medical professions on skin cancer, skin cancer prevention, detection, and treatment. They have also set the highest criteria for sun and skincare products seeking to acquire their approval. All Vertra products were subjected to a stringent series of SPF, Very Water Resistant, and photo toxic/contact irritation/allergic reaction tests to see if they met the Foundations standards. The results were then reviewed by their photobiology committee, which is comprised of some the nations leading dermatologists and experts in their respected medical professions. We passed convincingly and now all

    Vertra products possess the Skin Cancer Foundations Official Seal of Recommendation. We want all consumers to be able to recognize the importance and substance behind a product that bears the Seal and to know that one can truly take comfort in the fact that they are purchasing a safe and proven product, effective in the prevention of sun-induced damage to the skin.